The ultimate local search tool

The ultimate local search tool

Google has such an elegant interface – only about a dozen things to click on at its home page, and of course, just the one place to type in what you’re looking for. What would be awesomely excellent, I think, would be a local google, with the same simple interface, where you could just type in, say, Kiehl’s, and get results for where you can buy their lotion in the Valley.

Trying to find a product like that the old-fashioned way is annoying and frustrating, even if you like to shop (and I do like hunting for things). Somebody left a comment on my blog once, claiming that just about anything could be found in the area. I think that’s – let me think of a polite way to say this – very hard to believe. But if it is true, a local google would be just the ticket for getting connected to the product you’re wishing for.

It seems to me that advertisers/businesses would need to contribute to the database that would be behind that kind of tool. Or maybe there’s a better way?

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