Science in the lab

Science in the lab

A multipurpose thought: We talk a lot about finding ways to do what readers want, to do the job they’ve hired us for, etc. I’m all for giving people what the want, so long as it is what they *really* want. But how to get at that.

Here’s one possibility: The researcher Norman Li has used an economic model (a game theory kind of thing, in this case) to look into people’s priorities in mate selection. His study can be found at http://homepage.psy.utexas.edu/homepage/Group/LiLAB/Li%20et%20al.,%20200….

I think this technique could be extended to finding out what more about what readers want, too…

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